Luxury Housing Demand Surges in India Amid Shifting Buyer Preferences

Luxury Housing Demand Surges in India Amid Shifting Buyer Preferences

Luxury Housing Demand Surges in India Amid Shifting Buyer Preferences

Luxury Housing Demand Surges in India Amid Shifting Buyer Preferences

India’s luxury housing market is experiencing substantial growth, driven by increasing demand from high-net-worth individuals (HNIs) who seek high-quality living spaces and attractive investment opportunities. Key cities like Delhi-NCR, Mumbai, and Hyderabad now account for nearly 90% of India’s luxury property sales, with Delhi-NCR leading at 5,855 units sold from January to September 2024. According to CBRE, sales of properties priced above Rs. 4 crore grew by 37.8% year-on-year during this period, reflecting changing buyer preferences.

Developers are responding to this demand by focusing on exclusive, luxury-oriented projects that offer enhanced privacy, sustainability, and unique amenities. Rising disposable incomes and long-term appreciation potential have also made luxury real estate a top investment choice, with a recent FICCI-Anarock survey revealing that 59% of respondents view real estate as the preferred investment option. In NCR, especially in Gurugram, developers are meeting this demand, highlighting the region’s rapid development and world-class infrastructure.

Sustainable living is increasingly influencing buyer decisions, with affluent individuals showing preference for eco-friendly and amenity-rich homes. As purchasing power grows, demand for high-end properties that reflect aspirational lifestyles and offer high returns continues to strengthen. With sustained investments in high-quality amenities, sustainable options, and prime locations, India’s luxury real estate market shows strong potential for continued growth as buyers prioritize homes that blend luxury with practicality.

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