Bengaluru-based Century Real Estate announced the successful sale of luxury homes worth ₹450 crore during the pre-launch of phase 1 of its premium residential project in Indiranagar, Bengaluru. The project, named Codename Built Rare, covers 8.5 acres and is expected to generate a total revenue of ₹2,200 crore upon completion. It will be developed in two phases, offering a total of 347 high-end residences in its first phase.
Maninder Chhabra, Director of Sales, Marketing, and CRM at Century Real Estate, expressed excitement over the buyer response, stating, “The profile of buyers we’ve attracted so far signals that this will become a community of Bengaluru’s most elite residents from the corporate and business sectors.”
Phase 1 construction is moving swiftly, with top firms such as CPG Corporation, Zachariah Consultants, and BL Kashyap & Sons collaborating on the development. Ravindra Pai, Managing Director of Century Real Estate, highlighted the company’s commitment to redefining luxury living in the city, saying, “Our focus on innovation and design excellence has set the stage for this successful beginning.”
Established in 1973 by P. Dayananda Pai and P. Satish Pai, Century Real Estate Holdings Private Limited is a key player in southern India's real estate market. The company boasts a land bank exceeding 3,000 acres and a diverse portfolio spanning 20 million square feet, including residential, commercial, and institutional properties.
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